Brand ID works as a part of forklift product development ensuring the visual and functional quality for the customers.
FROM WORKSHOP TO THE WORLD
Once known as a fireplace workshop, Rocla in Pukinmäki, Finland has become a world-class manufacturer of forklifts. Still Rocla has maintained the best traditions of its founders Laila and Evert Stigzelius: ingenuity, pioneering courage, firm will and new ideas and the ability to transform all of this into high-quality products and services and intelligent solutions.
Today Rocla is a part of Mitsubishi Logisnext. it is a developer, manufacturer and marketer of electric warehouse trucks and automated forklifts.
NEW MATERIALS AND INSIGHT INTO PRODUCT MARKETING
The cooperation between Rocla and Brand ID started in 2002 with a few smaller basic label batches. The following year, Brand ID produced the entire label repertoire for Rocla.
Brand ID has been involved in new product development projects from the get-go, and Rocla was soon convinced of Brand ID’s professionalism. New materials as well as a new perspective of product marketing in the form of customer-branded forklifts was introduced.
“Our log collaboration has made things easier and faster for us, especially in new product development, because Brand ID knows our needs,” says Design Manager Kero Uusitalo.
They are actively suggesting improvements and want to improve their supply to meet our demand. I can count on them as a supplier and we are served anytime we need it.
INCREASING FUNCTIONAL AND VISUAL QUALITY
Brand ID’s flexibility and professionalism in prototype development as well as the rapid delivery of products have ensured the increase of Rocla’s visual and functional quality.
The cooperation has resulted in the development of popular customer-branded designs on the side of forklifts. Rocla is also involved in international product development, and Brand ID has been able to offer their expertise in decal bonding issues.
Owned by the Japanese Mitsubishi Logisnext Co. Ltd Group
Employs approximately 500 people
Revenue EUR 146 M (2018)