We make your brand visible

When your company wants to renew itself, update itself or be a pioneer. Brand ID is dedicated to making the customer’s product and brand the most distinctive and impressive. With innovative visual solution models, products and techniques. Anywhere and anytime. Superior service and technical know-how provide visibility that sticks in the mind and best serves the client’s business goals.

Brand id improves its’ value chains according to kaizen™ principles

It means better service and quality for Brand ID customers. Brand ID’s Management System is based on holistic KAIZEN™ methodology. Management System forms a culture where everyone improves everywhere every day – to maximize satisfaction of Brand ID’s customers.  

Our guiding principles

Our customers are at the centre of everything we do, and we aim to offer our customers the highest quality solutions and the best customer experience in making their brand visible.
MISSION: We make your brand visible.
VISION: We offer the best customer value as a leading Nordic branding expert.
VALUES: Team spirit, Reliability, Continuity, Innovation.

European-wide activities

Unique technology and excellent customer experience have made Brand ID a Europe-wide expert in product labeling, printing and solutions that improve the visibility of customers’ brands and the appearance of products. Brand ID makes sure that brand solutions are in line with the client company’s strategy.

Printing knowledge for over five decades

Brand ID specialises in printing solutions and has over 50 years of experience in the field. Over the years, Brand ID began to specialise in industrial graphics and retail store brand concepts and decided to split from its parent company, Nelostuote.Brand ID Oy was acquired by the management in 2007. In 2018, Brand ID Oy acquired the business of Pirkan Pakkaus Oy and Printcenter Oy, increasing its product portfolio with display and packaging products.In spring 2019, the company’s display and packaging branch changed its name to Brand ID Display & Packaging Oy, and today, Brand ID is a group of two companies that serves customers in all types of branding projects.2020 Brand ID acquires Fenix ​​Sign Oy and Hamari Group becomes a part of Brand ID Group.

In 2024, the companies within Brand ID Group merged into a single entity, Brand ID Oy, which continues to operate as a strong and unified organization, serving customers with comprehensive brand identity solutions.

Brand ID Board

Brand ID Board of Directors

The strategy of Brand ID’s owners is controlled yet ambitious growth. Growth is not built on plans alone, but on skilled people, bold decisions and the ability to look far enough ahead.

The role of the Board is to support the company’s strategic development and ensure that Brand ID has the right conditions for profitable growth in the future. The Board focuses especially on long-term direction, strengthening competitiveness and decisions that enable growth.

The Brand ID Board of Directors consists of Juha Heljakka, Harri Rusanen, Kimmo Järvinen and Tomi Elo.

Also pictured is CEO Mika Pöllänen.