News
Respect Is the Best Fuel
Respect is at the core of everything we do at Brand ID.Sales Director Juha-Pekka Kettunen explains what this means for our customers: “The model of continuous improvement doesn’t rest on one person’s shoulders – we work as teams. That requires awareness and appreciation of others. For this to work, everyone must respect the thoughts and
The Solution Is Continuous Improvement
Juha Heljakka is happy – and with good reason. He’s just signed an eight-million-euro contract. But in the same breath, he adds:“The world and markets are in turmoil. The pace of change is unusually intense. The key is how we respond to it.” Even in challenging situations, Brand ID – to quote Juha – isn’t
Our core expertise is knowing how to get people to notice you – and your product.
170 people, 138 partners, 298 children, and 200 grandchildren.Over 1,000 years of solid work experience. That’s what Brand ID is made of.Just ask Kimmo Hautamäki, our Key Account Manager. “Exactly. Our core expertise is knowing how to get people to notice you – and your product.” Kimmo has been with the company for 16 years,
A Bit Better – Every Day
“It’s no secret that people are willing to pay more for a well-branded product,” says Kirsi Dahlman. But why is that? Why isn’t good enough? Most people might not remember what the logo looked like. But the feeling that everything went smoothly – that sticks.A brand is built through moments, small things that work seamlessly
Appealing to All the Senses
LIGHTS ON, says Sales Director Harri Rusanen. “Lighting and sound are becoming an increasingly important part of the store’s visual identity and spatial experience.” Today, more attention is paid to the customer’s senses. Clear product placement and a visually appealing store environment improve comfort. A well-organized and clearly guided layout creates a pleasant visit –
The Road to Success Isn’t Always Smooth
When Brand ID started out, our revenue was just 380 Finnish markka. Today, it’s over 30 million euros. The journey hasn’t been without its bumps and slowdowns. “Our customers – and their ever-growing expectations – are what keep us moving. And that’s a good thing. It keeps us sharp. We’ve chosen the path of continuous
YOU SEE US EVERY DAY
You head to work by car. You see outdoor ads. You take a taxi, a train, or a bus. You go shopping. You grab a coffee from a kiosk. You visit the doctor, pick up a package you ordered… You’d have to go through life with your eyes covered to avoid seeing our products,” confirms
Heated Decking Solution for Boating and Sailing – Smartdeck™ HEAT
Smartdeck™ HEAT is a heated decking solution for boating and sailing that sets a new standard for comfort and luxury on the water. This Finnish innovation is designed by Brand ID to meet the needs of modern boaters and sailors, bringing warmth and comfort to the boating and sailing experience in all weather conditions.
Finlands Strongest
-Brand ID going strong since 2015. The certificate is a sign that collaboration with us is on a sustainable basis!
Merger of BRAND ID companies
Merger of BRAND ID companies.
OUR INVOICING ADDRESS CHANGES ON 01.01.2024
Brand ID’s overhaul supports growth targets:
Accelerated production, multiskilled staff and improved occupational safety!
Brand ID was awarded the national “Kultainen Nuija 2023” award for successful board operations
Tuomaristo pohti kokonaisuutta arvioidessaan muun muassa sitä, millaista on hallituksen strategiatyöskentely ja kuinka hallitus tukee yrityksen johtoa. Selkeä tulevaisuuden suunta sekä strategia sen toteuttamiseksi ovat avainasemassa. Brand ID:n hallituksessa oli tehty tärkeä kiteytys, että päätöksillä voi vaikuttaa vain tulevaisuuteen. Menneitä ei siis kannata jäädä turhaan murehtimaan.