teamwork
Respect Is the Best Fuel
Respect is at the core of everything we do at Brand ID.Sales Director Juha-Pekka Kettunen explains what this means for our customers: “The model of continuous improvement doesn’t rest on one person’s shoulders – we work as teams. That requires awareness and appreciation of others. For this to work, everyone must respect the thoughts and
The Solution Is Continuous Improvement
Juha Heljakka is happy – and with good reason. He’s just signed an eight-million-euro contract. But in the same breath, he adds:“The world and markets are in turmoil. The pace of change is unusually intense. The key is how we respond to it.” Even in challenging situations, Brand ID – to quote Juha – isn’t
Appealing to All the Senses
LIGHTS ON, says Sales Director Harri Rusanen. “Lighting and sound are becoming an increasingly important part of the store’s visual identity and spatial experience.” Today, more attention is paid to the customer’s senses. Clear product placement and a visually appealing store environment improve comfort. A well-organized and clearly guided layout creates a pleasant visit –
The Road to Success Isn’t Always Smooth
When Brand ID started out, our revenue was just 380 Finnish markka. Today, it’s over 30 million euros. The journey hasn’t been without its bumps and slowdowns. “Our customers – and their ever-growing expectations – are what keep us moving. And that’s a good thing. It keeps us sharp. We’ve chosen the path of continuous
YOU SEE US EVERY DAY
You head to work by car. You see outdoor ads. You take a taxi, a train, or a bus. You go shopping. You grab a coffee from a kiosk. You visit the doctor, pick up a package you ordered… You’d have to go through life with your eyes covered to avoid seeing our products,” confirms