CREATING THE BRAND IMAGE FOR SNOWMOBILES
Brand ID's top-quality design wrappings endure even the most extreme northern conditions.
Quality and creativity
Ever since J-A. Bombardier founded the company in 1937, BRP has signified quality and creativity. The pioneering attitude of the founder constitutes a heritage, on which BRP has based its ongoing growth and ability to push boundaries.
Today, over 10,000 people all over the world make sure that the same pioneering spirit lives in BRP snowmobiles and all-terrain vehicles.
Design that stands out
The partnership between Brand ID and BRP began already in the early 2000's. Before that, BRP's wrapping solutions came from the US, but the company wanted to have them manufactured closer to their factory in Finland. After the first experiments, BRP's wrapping requirements shifted and the company wished for more impressive design and multiple layers.
Brand ID invested in its own production and was able to supply BRP with consistent quality. After this, all manufacture was transferred to Finland.
Brand ID's flexibility, response time and steady quality can be seen in the wrapping products that have a direct competitive effect. The trust is based on open communication that is the pre-requisite of our partnership, says Perttu Pörhölä, BRP Director of Production & Material Management.
Brand ID provides products that meet all the requirements in right-sized lots at the right time. The products have changed over the years, and now design is in the focus. It is what makes the products stand out.
Modern design wrappings helps BRP build its own brand image as well the brand image of its various products. Products used in demanding conditions are exposed to many challenges.
For example, the raw material used in a snowmobile hood affects the durability of design wrapping, and UV tolerance and the effect of reflections especially in the springtime need to be taken into account. The wrapping must stay in place also during forestry work where branches and sticks may hit the sides of the snowmobile.
BRP Finland Oy
- Owned by the Canadian BRP Inc. Group
- The only snowmobile factory in Europe
- Approximately 350 employees
- Revenue € 334M (2017)
- Brands: Lynx and Ski-Doo snowmobiles, Can-Am all-terrain vehicles and 2-seater all-terrain vehicles, Sea-Doo personal watercrafts, Spyder roadsters, and Evinrude outboard engines
- The leading snowmobile manufacturer