Well-being for the whole work community

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Today, companies are looking for lasting and measurable results in wellness services. With the guidance of Motivire Oy, Brand ID undertook a project to improve the health and wellbeing of its staff. “A healthy employee is a productive employee,” says CEO Juha Heljakka.
Brand ID participated in wellness training organised by the Pori-based company Motivire. The project was implemented in all of Brand ID Group’s five offices, and a total of 120 employees participated in the project.

During the training programme, trainer meetings and measurements were carried out during working hours. The programme included a body composition analysis, a recovery analysis (Firstbeat), and individual meetings with the trainers, among other things.
“This past year has been full of changes for our company. We have grown through acquisitions and modified our processes, which have required a lot of flexibility from our employees. Now, we want to show our appreciation and give back. A mutual wellness project also provides a great way to boost our team spirit by doing things together,” says Brand ID’s CEO Juha Heljakka. “A healthy employee is a productive employee. By investing in the prevention of health-related problems, we hope to maintain the health and working ability of our most important asset, that is, our skilled staff,” says Heljakka.

Brand ID’s Marketing Coordinator Linnea Mattila, who has also participated in the wellness training, already began her personal wellness project a year ago. However, the training
has provided her with an extra boost and motivation to reach her personal goals. Linnea’s summer also included the completion of a half marathon.
“The effects of the project are visible in our everyday work and interaction. We do things together, share our thoughts and talk about our goals. The project has also fuelled a certain competitive drive among us. In addition to my personal goals, I also try to aim for the same results as my colleague sitting next to me,” says Mattila.

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Ville Nieminen, who operates a Zund cutter in two shifts in Pori, feels that the wellness project has helped him to cope with the challenges posed by shift work. The Inbody measurements revealed what Ville already knew. There is room for improvement with regard to his body composition. Ville’s eating rhythm also turned out to be one of things that he could improve. Ville used to skip meals during evening shifts, which slowed down his metabolism. Skipping meals also affected his energy levels during evening shifts. The trainer provided useful eating tips, which Ville has now followed.


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Ville has noticed a change in his everyday life: sticking to regular meal times has increased his wellbeing. “The great thing about the project is that the trainers do not force you to do anything, they simply provide information that you can use to make your own decisions.
The project did not reveal anything new or groundbreaking, but the views and experience of a professional have encouraged me to address some issues that I have probably been aware of but haven't addressed yet.”