How to implement a global branding project

18.11.2019 13.29

Brand ID is part of the global Glimma network offering branding services for companies that operate on international markets. How does it work?

Glimma (Global Image Management) is a worldwide network that brings together brand strategy, design, development, material, production and installation experts. The network provides global branding services to some of the best-known companies in the world.

With the help of the Glimma (Global Image Management) network, Brand ID offers project management services to international companies and implements the rebranding of
their offices or vehicles as a onestop shop service. Glimma is a close-knit network that provides global services with local expertise. Brand ID takes care of everything on behalf of Glimma’s customers so that they can focus on their core business.

Anywhere in the world


Companies often have trouble knowing what their vehicles or offices look around the world, or how their brand is promoted in different places. That is why it is important to have documented information, especially in the case of brand identity reform projects, in order to be able to make a concrete comparison before and after the project. Glimma’s international team consists of brand strategy, design, development, material, production and installation experts. With 400 partners around the world, Glimma is one of the largest networks in the world. A perfect turnkey solution includes branding solutions that work on every market.

– “Thanks to the Glimma network, we are able to offer more comprehensive branding
services. A global project service that is available all around the world is an ideal solution for
international companies. This way, companies that implement branding projects abroad can let Brand ID handle the brand audits and project management from a single location in Finland,” says CEO Juha Heljakka.

Brand and project management


Brand visibility is highly dependent on brand consistency. Brand management is only one
part of the branding service, which may be related to, for example, retail space advertising, concept design, or vehicle decals and wrappings, which are becoming more and more popular. In addition to vehicle, retail space and office branding, Brand ID also provides documentation services.

– “With the help of the Glimma network and organisation, we offer documentation services to
management and marketing teams at international companies. Similarly, Brand ID is always ready to help the customers of Glimma’s global network. For example, we have carried out the visual mapping of Airbus’ offices and implemented the reform of the Jack & Jones store