3D technology provides an unbeatable advantage in design and production

7.1.2020 8.30

A creative designer who knows how to put 3D technology to use saves you time and money. Brand ID’s designer Juha Tikkinen flies the flag for the practicality, longevity and versatility of products.

The aim of concept development is often to enhance the customer’s sales, distinctiveness or efficiency. At the same time, a display stand needs to be visible, attractive and functional.

“Careful planning is the basis for developing new, innovative products that increase competitiveness. 3D modelling helps us visualise different options and ensure the functionality of ideas. This reduces the need to produce several prototypes, which saves time and money. We also get precise technical drawings for production, which minimises any waste of material,” says Tikkinen.

3D technology is beyond comparison in load capacity testing.

“The software can be used, for example, to test the required thickness of raw materials for a display stand. Raw material consumption affects the price of the product, especially in mass production. 3D modelling facilitates versioning. The designer is able to see the result with a few clicks and can try out different options much more easily than with handdrawn or 2D drawings. “When I modify a dimension or a raw material, the modifications are automatically reflected in the drawings. The software also measures the accurate weight, which is required in the delivery data.”

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Modifiable fixtures are growing in popularity

Customers are increasingly investing in environmental friendliness, recyclability, and durability. Fixtures that are easy to modify with labels and graphics are growing in popularity.

“Companies with several brands can utilise our practical and durable display stand solution. The appearance of the display stands is easy to modify by changing, for example, the labels, images or shape-cut cardboard. When we are provided with the accurate dimensions and advertising material for the stands, placing an order is very easy for the customer.”

According to Tikkinen, pop-up stands, which are easy to assemble and disassemble, are also growing in popularity. They fit in small spaces, which makes them easy to transport and store when needed.

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Clean-lined design and sauna ambience

Brand ID has provided a successful and comprehensive solution to the sauna accessories brand Rento, which included display stands, store fixtures and marketing materials.

“Rento is a well-designed brand, and I was involved in the design of their displays stands at the early concept design stages. The aim was to create a standard display stand for many different products.”

The Rento brand had a clear graphic charter and high-quality visual material, so it was easy to get started.

“I wanted to combine an authentic Scandinavian feel, clean-lined design and Finnish sauna atmosphere I chose moss as a graphic element and black as the main colour. The logo stands out well against a dark surface. The sauna products also stand out, which is the whole point. A standard display stand that is easy to modify with shelves and product holders can be used to sell different types of products in a visually appealing way,” says Tikkinen.

 

JUHA’S BRIEFING TIPS

Juha Tikkinen listed nine things that should be considered at the early stages of planning
to guarantee the best possible results.

1) Expression of form
2) Target audience
3) Dimensions and load-bearing capacity
4) Application
5) Life cycle
6) Colour and material
7) Budget
8) Production volume
9) Timetable