Thanks to Brand ID’s design expertise, Finland’s largest radio house stands out with unique print materials.
A PIONEER IN AUDIO BUSINESS
Bauer Media is the largest radio house in Finland and a pioneer in audio business.
While the company focuses on popular audio content across different distribution platforms, Bauer Media also sees audio more broadly: as a great potential in marketing communications and as an opportunity for customer business.
Bauer Media offers its expertise in multimedia audio concept that builds recognisable brand stories.
VIP PARKING SPOTS AND LARGE FORMAT PRINTS ON THE FRONT OF HARTWALL ARENA
Brand ID and Bauer Media have been cooperating in various forms for over 10 years.
Bauer Media relies heavily on Brand ID for its print materials – from outdoor billboards to banners and festival coverage to beach flags.
Some of the most striking work has been the taping of individual VIP parking spaces and the over 40-metre sheet on the wall of Hartwall Arena. Also the visibility of the Iskelmä Festival is entirely produced by Brand ID.
Ideas are often juggled together.
“Brand ID is able to deliver finished products quickly and offers design expertise in special surfaces and shapes, for example. They know the usability and legality of materials and products.
When we reach the right person right away, we can move straight forward. This is a major advantage in times of urgency. Brand ID has a comprehensive production chain, which makes delivery times particularly short,” says Ismo Heikkilä, Creative Director of Bauer Media Oy.
BRAND ID’S PROBLEM SOLVING SKILLS APPRECIATED
The stages of cooperation include, for example, raw testing ideas – can the idea be implemented, and if so, how? Bauer Media values Brand ID’s problem solving skills.
“Brand ID thinks about how an idea is implemented, not why it cannot be implemented.
The partner’s technical and operational commitment is important. At the same time, resources are freed when you can trust that everything will happen on time. Nothing has ever been left undone,” Heikkilä recalls.
Europe’s number one radio operator
Over a hundred TV and radio channels
Owns and publishes approximately 600 magazines and approximately 400 digital medias worldwide
In Finland, for example, Radio Nova, Iskelmä, KISS, Radio City, SuomiRock and Voice.fi
Almost three million listeners every week