Brand ID produced and implemented a new look for the indoor park Ultra Action Park.
NEW BRAND FROM SCRATCH
Ultra Action Park is a new indoor park in Pori that has moved the people of Pori and the surrounding area from children to adults since autumn 2019. The park invites you to enjoy exercise and move your body with trampolines, ball games, climbing racks and many other activities.
The park’s branding, starting from the colour scheme and logo, was built from scratch. From the beginning, Brand ID was involved in creating the look together with the park’s ownerEkku Lehtonen and design company Framill Oy.
SPEED AND VIBRANT COLOURS
Ultra Action Park wanted an energetic look inspired by the colours of the world of motorsports. The main colours of the indoor park are red, black, yellow and dark blue. The idea behind the look is to highlight the energetic atmosphere.
The goal of the look was to have an icon, logo or other visual element wherever you looked. The limitations of the premises also had to be taken into account in the planning. The shopping centre built in the old cotton factory had certain protected spaces, such as the old brick wall and window structures, which had to be left untouched when the look was implemented.
CAREFUL PLANS GO A LONG WAY
The branding implementation of Ultra Action Park included 3D logos and large graphics, window graphics, instruction signs and floor decals, which were manufactured and installed by Brand ID. A huge cube hanging over the heads of the jumpers was built on the ceiling of the trampoline area. The look of restaurant Turo’s Heavy Kebab with its 3D logos, signs and graphics is also the work of Brand ID.
“The cooperation with Brand ID was seamless. The plan was reviewed from start to finish in one go. Brand ID’s expertise was also very useful in selecting the materials,” says Santeri Kyrövaara from Framill Oy, who was responsible for designing the look.
ULTRA ACTION PARK
Indoor park in Pori in shopping centre Puuvilla
Moving people in the region from children to adults
Also organises adult-only nights to remind adults of the joy of playing.